Kendall Jenner, not Gisele Bundchen, now highest-paid model

See the diaporama Kendall Jenner is at the top of his career. According to the magazine Forbes she is the model best paid in the world in 2017

According to the magazine Forbes, she is the model best paid in the world in 2017.

Don't feel too bad for Bündchen, though - she still came in second place, earning $17.5 million this year alone thanks to her work in ads for Carolina Herrera fragrance, Arezzo shoes, and Vivara jewelry in Brazil, where she's from.

"With social media, there are more opportunities to create your own content and use your voice", said Ivan Bart, president of IMG Models, when speaking to Forbes.

Yes, Kendall Jenner has taken the long lasting crown off Gisele Bündchen as the highest earning model in the world.

The raven-haired beauty has secured a number of deals with major fashion and cosmetic giants over the past 12 months, which has seen her announced as the brand ambassador for Estée Lauder, as well as Adidas and La Perla.

Other factors contributing to Jenner soaring to the top include her position as part of the Kardashian-Jenner clan as well as her shared clothing line, KENDALL + KYLIE, Forbes reports. Her earnings from various fashion and food deals including Smirnoff have earned her a tidy $13.5 million. Fifth position was split between British model Rosie Huntington-Whiteley and USA beauty Gigi Hadid, who both netted $9.5 million through their various business interests.

Meanwhile, Bundchen, 37, proved that she still has serious earning power despite slowing down her modeling career somewhat over the past few years.

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