Apple will reportedly unify iOS and macOS apps in 2018

Cuphead’s glitchy title screen on the app being sold on the iOS App Store.    
   Owen Good  Polygon

The idea, according to Gurman, is similar to Microsoft's universal Windows app strategy, which allows developers to create a single application that can adapt to both touchscreen tablets and phones as well as desktop computers that use a mouse and keyboard. "It makes Mac apps economical for iOS developers to make", he noted.

It's unclear if Apple plans to merge the separate Mac and iOS App Stores as well, but it is notable that the version of the store running on iPhones and iPads was redesigned this year while the Mac version has not been refreshed since 2014.

Apple has been rumoured to be unifying iOS and macOS for years now, even though the company's current CEO Tim Cook isn't a big fan of the unified experience.

Apple isn't in a position to ditch the Mac platform because it's still more capable than iOS on the iPhone and iPad. Application teams that wish to target both mobile and desktop users must now build a separate version of their software for each of Apple's operating systems. In doing so, there'd be less work for developers and more choices for consumers. Apple's plans are still fluid, the people said, so the implementation could change or the project could still be cancelled.

A new report from Bloomberg today (Dec. 20) suggests that Apple is planning to tie together the development process for apps on its iPhone, iPad, and Mac computer platforms. A single universal app could result in better feature parity. Dubbed "Marzipan" internally, the plan could be officially unveiled as early as WWDC 2018 this coming summer, and then become available alongside the launch of iOS 12 later in the year. Google took an alternative approach, bringing Android app support and the Google Play Store to Chrome OS.

Apple may soon borrow a page from Microsoft's playbook. However, a Chinese clothing brand named "Kon" with a very similar logo is now suing the iPhone maker for stealing its logo for the App Store, The Verge reports.

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