Snapchat are developing a new feature that everyone will want to use

Snaps everywhere

Popular photo-sharing platform Snapchat is working on extending the reach of its "Stories" feature on the web as it also continues to test a major redesign of its Android and iOS apps, reports say.

To end the closed nature of its platform, Snapchat is creating a new distribution method called Stories Everywhere, which would allow its content to be embedded on other platforms and pages.

The company is also contemplating to allow other apps to access its users' videos. While the company continued to flail around, maybe they will even consider a Windows app, or will this only be well after its too late to matter? The idea is to boost the presence of Snapchat beyond just its mobile app. When it becomes available, you can use it to share stories from outside of the platform. This feature will allow the social media site to become an outlet for news and other video verticals. In addition to offering numerous social games and methods of keeping in touch with your friends, family and acquaintances, Facebook offers one key feature many users love: memories, or the "On This Day" feature.

Image snapchat
Image snapchat

The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape. It was the poor third quarter of this year for them. Surely, this feature will help Snapchat to increase the number of its users and also to make some money. Year-to-date, SNAP has declined -39.38%, versus a 21.92% rise in the benchmark S&P 500 index during the same period. Chopra has been tasked with figuring out how to distribute the app's user-generated content on the web and elsewhere.

What do you do when the competition is beating you in terms of monthly active users?

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