BT Group To Show Premier League Matches For Further Three Years

Sky Sports pundits Thierry Henry Gary Neville and Alex Scott

Sky will continue to be the chief telecaster of Premier League football after their broadcasting rights were extended to 2022.

Overall, Sky is actually paying £199m less than it did in 2015 (£4.176bn), but will have the rights to broadcast two more games per season (126 in 2015, vs 128 in 2019) when the new accord kicks in.

BT will continue to show games at 5.30pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019.

BT will pay £885m to show 32 Premier League matches a season, which is ten games less than they now do.

Today's agreement with the Premier League means that five of seven live packages have now been awarded, with bidding for the remaining two ongoing.

Two more packages are still to be bought, which includes 40 games of Bank Holiday and three midweek programs.

The Premier League announced late Tuesday it has?sold five of seven United Kingdom television rights packages for football matches for GBP4.46 billion.

Analysts at Jefferies said Sky, which has used Premier League soccer to help build its pay TV business over more than two decades, had emerged as the victor in the auction for domestic TV rights from 2019-22. BT won one package and will pay £295 million per season. Under the new deal it will pay £9.2m per game.

BT Sport landed the rights to broadcast 32 matches per season on a Saturday at 12:30pm.

Beginning season 2019/2020, Sky Sports is set to broadcast 128 live Premier League matches for its United Kingdom audiences.

BT is paying less in total, but is paying more per game than at the last auction, where it paid £960m for 42 games per season.

"From the time of Fox's offer, we recognized that Sky was worth far more than offered", Nicolas Dautigny, a senior portfolio manager at Polygon, said in a statement to Reuters.

If the tech firms do jump in, there might be an opportunity for United Kingdom fans to watch at least some live games without paying BT or Sky.

Famously Sky's head of sport, David Hill, said in 1992 that of the sports needed to be secured whose supporters would pay subscriptions to watch it in Britain "it's football first, second and third". "It is already challenging to sign up to both BT Sports and Sky Sports, but had an online giant got involved that would have meant another billing relationship and destination".

Amazon and Facebook look the key players, but Twitter and Netflix could also bid.

The companies commented that they had taken a "disciplined approach".

Meanwhile Sky UK chief executive Stephen van Rooyen said: "We continue to invest in content that our customers value and which complements our strategy to broaden our offer".

"To have achieved this investment with two packages of live rights remaining to sell is an outcome that is a testament to the excellent football competition delivered by the clubs", said Executive Chairman Richard Scudamore.

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