Facebook still uncool among teens, report says

Facebook's Teen Drain       The social network has a tougher time convincing British kids to join              Source EMarketer Inc

Facebook is falling behind in the youth movement.

This year, in fact, less than half of US internet consumers ages 12-to-17 will use Facebook, the research foresees.

In December 2017, Mark Zuckerberg announced Facebook would be redesigning its News Feed algorithm to bring users less news and promotional content, and more posts from friends and family.

While the overall number of Facebook users will reach 169.5 million in the USA and 32.6 million in the United Kingdom this year-far more than Snapchat, Instagram or Twitter can claim-the drop among younger users means Facebook's "teen issue" is more than just a theory, said EMarketer analyst Bill Fisher. This year 1.6 million users will sign up to Instagram, whereas Snapchat will add 1.9 million in that age group.

"It's not surprising based on the data I've seen", says Brian Wieser, an analyst at Pivotal Research.

Take the numbers with a grain of salt - eMarketer is an outside research firm so it doesn't have the full picture that, say, Facebook has. Along with the reduced time, Facebook also - for the first time - witnessed a drop in the daily users in the US and Canada.

Nicola Mendelsohn, Facebook's vice-president for the Europe, Middle East and Africa region, said she actively limited the time her own children were allowed to use their phones. But it could end up facing a similar problem as it seeks to increase its user base and reach all ages.

Facebook's uncool status has been made fun of on Twitter for years.

Where Facebook is growing is with older audiences.

It's official: Facebook is for old (er) people. Snapchat is expected to increase 9.3% to 86.5 million users. In 2018, less than half of U.S. teenagers are expected to logon to Facebook once per month. "They're probably not too anxious", Mallin says. "That age group is pretty well represented". Older users, with more money to spend, would help infuse Snap with much-needed revenue to continue its growth and innovation.

Smith's 17-year-old son Finnegan, who spends the bulk of his social media time on Snapchat and occasionally Instagram, recently deleted the Facebook account that he rarely used. Then the cycle of young people fleeing a once-hot property could start again. Facebook's US audience will grow 1% this year to 169.5 million, but older age groups will be mostly responsible for that growth. This may come as no surprise, but apparently kids don't think it's cool to hang out on the same social network as their parents and grandparents. "That's the predicament Facebook is in", the report noted.

Related news:

Hot News

isis-killer-beheading-video-story-top Nokia likely to stage smartphone comeback
Feb 15, 2018 - 02:17
HMD Global has already announced that all the Nokia smartphones will receive Android updates for a minimum of two years. The update also corrects the much talked about hamburger emoji and also includes the February Google Security Patch.

isis-killer-beheading-video-story-top Minister calls for assurances from NGOs in wake of Oxfam allegations
Feb 15, 2018 - 02:13
Mark Goldring, Chief Executive of Oxfam GB, said: "I deeply respect Penny's decision to accept personal responsibility". Oxfam received £31.7 million (35.7 million euros, $43.8 million) from state coffers previous year .

isis-killer-beheading-video-story-top Apple's Alleged Upcoming iPad May Feature Face ID Technology
Feb 15, 2018 - 02:12
Apple might also wait on rolling out some new Apple Pencil features, as well as a new toggle in the email app to mute threads. Apple has a very convincing rational behind delaying various features and adopting a new iOS release cycle.

isis-killer-beheading-video-story-top Iraq Seeks $88.2 Billion For Reconstruction After Years Of War Against ISIS
Feb 15, 2018 - 02:10
Iraq declared victory over ISIL in December, having taken back all the territory captured by the militants in 2014 and 2015 . The funding is also meant to help law enforcement and women's participation in rebuilding the community.

isis-killer-beheading-video-story-top BT Group To Show Premier League Matches For Further Three Years
Feb 14, 2018 - 19:51
BT will continue to show games at 5.30pm on Saturdays next season and then move to Saturday lunchtime fixtures from August 2019. Sky will continue to be the chief telecaster of Premier League football after their broadcasting rights were extended to 2022.

isis-killer-beheading-video-story-top BMW X4 revealed before Geneva show
Feb 14, 2018 - 19:51
The auto is 81mm longer than the outgoing model, with 54mm added to the wheelbase and 37mm of extra width overall. The interior of the X4 shared with the X3 including a redesigned fascia with a freestanding infotainment screen.

isis-killer-beheading-video-story-top Zuma Calls Press Conference As Ruling ANC Moves To Force Him Out
Feb 14, 2018 - 19:49
Another asked: "What was the rush?" Pressure has mounted for the past fortnight on the beleaguered Zuma to step down. Zuma then chose to fight back-and outrageously said he wanted three months' notice and guarantees about his future.

isis-killer-beheading-video-story-top In the business of love
Feb 14, 2018 - 19:48
Williams is long in the flower business but stops short of saying he's gotten down the Valentine's Day preparation to a science. Specialty flowers can still be ordered at local flower shops or you can pick some up at your local grocery or drug store.

isis-killer-beheading-video-story-top Hockey's Three Stars from Day 5 at the Olympics
Feb 14, 2018 - 19:46
Slovenia, playing in its second Olympic hockey tournament ever, boasts just one player with NHL experience: forward Jan Mursak. Many spent stints in the NHL - five games here, 10 more there - before turning to a journeyman career in European leagues.

isis-killer-beheading-video-story-top Russian Military Contractors Killed in US-Led Attack in Syria
Feb 14, 2018 - 19:30
President Vladimir Putin's spokesman, Dmitry Peskov, wouldn't comment on the reports either, saying they needed to be verified. The soldiers were reportedly mercenaries fighting for the Assad regime in Syria who attacked a USA held refinery/base.

isis-killer-beheading-video-story-top UK reviews Oxfam ties after sex abuse scandal in Haiti
Feb 12, 2018 - 01:57
Oxfam said it had not found evidence to back one of the Times' most explosive claims: that underage girls were involved. Although the charity has denied covering up the alleged scandal, Christian Aid said the claims are "deplorable".

isis-killer-beheading-video-story-top Drone light show scrapped after logistical challenges at Olympics opening ceremony
Feb 12, 2018 - 01:55
The drones are lightweight and are the only ones of their kind, built specifically for outdoor light shows, according to Intel . The performance also surpassed the 300-drone salute that was pre-recorded with Lady Gaga for Super Bowl LI previous year .

isis-killer-beheading-video-story-top Is this the end for John Kelly?
Feb 12, 2018 - 01:47
Kelly went on to say that he had learned of Porter's true situation less than an hour before he removed him from his job. Trump's tweet also struck a nerve with people who noted that assault survivors have their lives "shattered", too.

isis-killer-beheading-video-story-top Australia power to T20 victory over England
Feb 11, 2018 - 05:29
The match was placed in 10th February, 2018 and Melbourne Cricket Ground was the host arena of the match. Later, Buttler and Billings played and added few runs where Billings scored 29 runs so far.

isis-killer-beheading-video-story-top Two Police Officers Murdered After Responding to 911 Hang-Up
Feb 11, 2018 - 05:27
No additional information about the suspect or the incident to which police responded were immediately available. The other, 39-year-old Anthony Morelli, died from his injuries later after being transferred to a hospital.