Google buys GIF platform Tenor, hopes to simplify finding and sharing GIFs

GIFs have become a natural extension of language, especially with younger consumers, and Google's acquisition likely signals a new medium that requires search-and needs to be rationalized. Google has informed that it will notify the site owners via messages about their sites being migrated to mobile-first indexing process. Last Halloween, for example, Dunkin' Donuts targeted US mobile users with a GIF of a zombie in desperate need of caffeine. But now, with mobile-first indexing, the mobile version of the page will be used by Google for indexing and ranking and this will benefit the mobile searchers.

Google also said "site owners will see significantly increased crawl rate from the Smartphone Googlebot". Google will only have one index, but how Google crawls and creates the index will be based on a mobile-first experience going forward.

[FREE DOWNLOAD: Benchmark report: How journalists use social media]... Many website now have mobile-friendly, responsive versions of their website that are tailored for smartphones or tablets. "Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our - primarily mobile - users find what they're looking for".

Google Images started as a way to quickly and easily find photos and images online but as the Internet evolved and mobile devices exploded in popularity, the way people use Google Images has also changed (and not always in an organic or natural way). Is this something you'd like to see in mobile search in the future?

Whether or not Google will more prominently feature GIF searching isn't clear. Google has added other content to its results pages as well, such as a Google Image results widget, and other widgets that aren't always relevant.

Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend".

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