Facebook announces new steps to protect users' privacy

Mark Zuckerberg has apologised for the mistakes Facebook has made

Mr Zuckerberg will answer questions about its data-gathering practices and Cambridge Analytica privacy breach before a US Congress committee next month, according to a CNN report, but he has refused to appear before a British inquiry into "fake news", instead sending the company's chief product officer, which committee chairman Damian Collins called "astonishing". After surging to a 52-week high of $195 in January, shares have retreated to levels where they traded last July.

Are you anxious about your Facebook privacy seeing the recent happenings but find it hard to access FB privacy tools?

It put all the settings on one page and made it easier to change and more straightforward to stop apps using data.

Recent allegations of Facebook's role in enabling interference in USA elections "demonstrates another concern we have of how they handle users' data - more than 25 million of which are Playboy fans - making it clear to us that we must leave the platform", continued Hefner, the publication's chief creative officer.

It would seem that Facebook gathered such data legally through the use of the Android permission structure that governs what access apps have to a device's and its user's data, rather than a concerted effort on Facebook's part to hoover up such information.

A new Privacy Shortcuts menu has also been created for users to control data in just a few taps, with clearer explanations of how the controls work. Beyond the breach of confidence regarding user data, the social media firm is embroiled in the controversy surrounding Russian involvement in the 2016 U.S. federal election.

"If any such downstream entity misused data from Facebook, what is the protection available to the data subject?" it asked.

He believes the real sign of change at Facebook is its CEO's behavior.

The social network will also roll out "tools to find, download and delete your Facebook data". Facebook has been aware of violations ever since, starting with the Barack Obama campaign in 2012 that trawled out massive amounts of user data to build their own electoral analytics, and had yet to do anything significant about it until now.

Facebook has completely redesigned its settings menu on smartphones and tablets.

In Facebook settings for your account, right below the link to deactivate it, there is an option to download a copy of all your Facebook data. Nonetheless, it underscores a key concern of both Facebook and its investors: how to keep people from deleting their accounts over what many see as a betrayal of customers' trust.

Cooper Hefner, the son of late Playboy founder Hugh Hefner, said late Tuesday that the publication would be leaving Facebook.

The company takes this "delete it if you want to" notion a step further, because Facebook finally feels that its users are grown up enough to manage their own information.

Facebook on Wednesday sought to make it simpler for people to control how their data is used as a massive privacy scandal continues to shake the company and has caused its stock price to drop by 17 percent in the last two weeks.

While the move is meant to prepare for tighter European privacy regulations going into effect in May, Facebook said that recent events "underscore their importance".

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