Instagram quietly launches payments for commerce

Instagram quietly launches payments for commerce		
		
	Josh Constine

       @	   
   	9 hours

There are already an excessive number of brands, promoting their products on their respective pages on the Instagram app, adding this native in-app payment feature combined with in-app purchases can easily be more accessible and attractable for all the users. Even the company spokesperson confirmed it that the feature is live for a set of users.

If you use Instagram, you must be well aware that the service doesn't allow links in the caption.

We approached Instagram and parent company Facebook, for comment and clarification on the in-app payments but neither company responded at the time of writing. Now for users those who have this feature, they can add their debit/credit cards and set a profile PIN for additional security. Instead, the native payments feature will allow users to purchase stuff without having to leave the app.

After announcing a group video calling feature along with new stickers on Whatsapp last week, the popular chatting app has released a new update to the iOS version of the app. Whatsapp for iOS update 2.18.51 introduces a new feature that will enable iPhone and iPad users to watch Facebook and Instagram videos directly on Whatsapp.

WhatsApp recently got the payments feature, however, it is very different from that of Instagram Payments feature.

The photo and video sharing platform, which in November celebrated reaching 25 million listed business profiles, outlined its plans to "continue evolving business profiles" in March 2017 by rolling out the ability for users to book a service directly from a business' profile. What remains to be seen, is if Instagram will also introduce peer-to-peer payments similar to Messenger in the future. While WhatsApp Payments does a lot more than that.

India is crowded with the UPI based payments app like PayTM, PhonePe, Tez, BHIM, SBI Pay etc. and now WhatsApp Payments! So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well. Users will be able to view products and then complete the check-out process all within the Instagram app. Now at F8 Developer Conference, Facebook CEO, Mark Zuckerberg has acknowledged the departure of the Koum. The feature is now said to be in beta testing and will soon be rolled out globally.

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