Amazon.com to screen Premier League soccer for first time

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From 2019, you'll be able to watch 20 of the Premier League's matches live on Amazon Prime Video, bringing the total number of broadcasters showing the league's matches up to a total of three including Sky and BT.

The US web retail giant has broken the stranglehold of Sky and BT Sport with a groundbreaking deal to livestream matches for the first time.

Amazon secured rights to show English Premier League soccer matches, a deal which makes the e-commerce giant the first internet streaming service to buy live rights in Britain.

It has now been confirmed that the USA company has bought one of those packages, with BT taking the other.

As a result, the deal will see Amazon Prime Video show all 20 Premier League teams.

The other package of 20 matches was successful bought by BT Sport for £90 million, which takes its amount of matches to 52 per season from 2019. Sky Sports has 128 games each season.

"Undoubtedly, Amazon is pulling together a strong and growing set of live TV rights to complement its vast content relationship", he said.

The extravagant price of Premier League TV deals have stretched the resources of Sky and BT Sport, so the arrival of a new player in the market could be viewed as a threat to their grip on the most watched league in world football.

Now they're entering the world of association football, landing a package of Premier League games in the United Kingdom.

The groundbreaking agreement was announced by the Premier League on Thursday.

The Premier League had introduced two new packages of live fixtures that included matches played simultaneously which would particularly appeal to an online streaming group.

Premier League Executive Chairman Richard Scudamore said Amazon was an "exciting new partner", and its Prime Video would provide "an excellent service on which fans can consume the Premier League".

Memberships costs £79 (S$140) a year or £7.99 a month.

For Amazon, the ability to show sports could be a way to get more people to sign up for Prime subscriptions, which cost $US119 in the United States and about $US106 in Britain.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of global growth in the competition which exists now", said Scudamore.

Any change to the Premier League's rules needs a two-thirds majority - at least 14 of the 20 clubs - and the big six failed to achieve this at a league shareholders' meeting in October, prompting fears that the league's successful approach to selling its rights collectively was about to collapse, with some suggesting the big six could be tempted to form a European super league.

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