From pancakes to patties: IHOP now the International House of Burgers

IHOP reveals what IHOB will stand for

In response, the Wendy's Twitter account burned IHOP so hard its burgers will probably be inedible for a while, and Waffle House subtweeted the name change with a passive aggressive quote from Bruce Lee.

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".

The chain began teasing a change last week and took to Twitter Monday morning to make the official announcement.

The restaurant chain switched up its name and revealed that it now will be known as IHOb, or International House of Burgers.

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

The former leader in much needed hangover food has made a decision to enter into the burger joint business.

Screengrabbed by Business Insider
Screengrabbed by Business Insider

In an effort to put the spotlight on its lunch and dinner offerings, the chain announced on Monday that the "b" stands for "burgers". "We're always going to be IHOP", he said moments after saying they weren't IHOP.

The wait is nearly over! - today, we find out what the mysterious "B" is all about in Ihop's name change. But most fans figured that it was just a way to get people talking. After IHOP's social media team posted several prompts asking what the "b" could be, 30,000 Twitter users responded with their guesses, according to a company press release.

The restaurant's website, still found at www.ihop.com claims their new Ultimate Steakburgers are "un-burgerin"-believable".

Steak-umm, a maker of frozen sandwich meat, chose to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

"We are definitely going to be IHOP".

IHOb has been fairly silent on whether this is a permanent change or not, but it's a fairly good bet that it's just a temporary change to launch the new line of burgers.

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