Amazon Prime Day 2018 deals are starting early for Prime members

Amazon’s Prime Day a sales day for Prime members began in 2015 starting as a typical 24-hour day. It expanded to 30 hours last year and will be 36 hours long this year

Whole Foods will also be involved in Prime Day this year with deals and offers at all USA stores, after being acquired by Amazon a year ago. Now, you'll save 20% when you shop this shelving unit that's ideal for the kitchen, your closet, the kids' play room - and beyond. It starts with a free version of the excellent Pillars of Eternity: Definitive Edition (one of Obsidian's greatest games), which you can download now through July 7.

This year, Prime Day deals can be had in the following countries. I expect voice shopping to play a bigger role this Prime Day, but given all the privacy concerns surrounding Amazon's digital assistant - not to mention that creepy laugh - I'm not too keen on adding another Echo device to my home unless I see an extraordinary price cut. To be honest, it's not much different than Black Friday or Cyber Monday. That's a six hour extension from last year's shopping day, which gives you more chances to spend money on things because they're discounted - or to get yourself that TV you've been mulling over for the past few months.

Amazon Prime day is on July 16 starting at 3 p.m.

According to Amazon, in 2017, over 40 million items were ordered worldwide on Prime Day.

To do this, set up the Amazon Shopping app on your phone, either through the App Store or Google Play Store.

Explore a rotating selection of popular magazines.

Of the two, Keepa is our favourite as you don't even have to navigate away from the Amazon Product page. During this sale season, there are about a million deals being offered not just in America but also in other regions around the globe.

From my experience, many Prime Day deals aren't necessarily "deals".

Amazon has announced Prime Day 2018, which it is calling "an epic day and a half of our best deals".

As a sneak preview, Amazon has already started marking down some of its services. Learn more at amazon.com/watched.

As Amazon mentions here, the savings won't only be on Amazon's website. So you'll have plenty of opportunity stock up on gifts or revamp your wardrobe while everything's heavily discounted.

Right now, you can get up to 50 per cent off Prime Video, DVDs and Blu-Ray, pay only 99p for a four-month trial of Amazon's answer to Spotify, or get three months of unlimited Kindle e-books for free. We'll be keeping an eye out for Bluetooth headphones, Instant Pot, and Fitbit deals, which have been extra juicy in years past.

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