Netflix is Testing a New, More Expensive 'Ultra' Subscription

Netflix could soon announce some changes to its pricing schedule with the addition of a fourth plan

As reported by Tutto Android, this new "Ultra" streaming tier from Netflix will offer the exact same benefits as the existing Premium tier which includes 4K streaming for up to 4 devices simultaneously. The new plan, called "Ultra", has begun showing up on the European Netflix.

The new subscription tier was first discovered by the Italian website TuttoAndroid. The streaming service is now testing an Ultra pricing tier. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

PhoneArena claims some Italian users are already seeing promotional material that describes Premium thusly, and that show the Standard plan, which now allows streaming across two devices simultaneously, being downgraded to one device. That may sound exciting, but there's a downside: other plans might be losing screens, making this new pricing structure a sort of price hike in disguise.

Not all Netflix subscribers will see the test, Saran added, and Netflix may never offer these price points permanently. The current rate for the Basic plan in Italy is EUR 7.99, with EUR 10.99 and EUR 13.99 for Standard and Premium. Rather than being able to watch Netflix content on four screens simultaneously as it stands now, Premium subscribers might only have support for two screens, while the new Ultra plan will come with support for four displays. Pricing for the current plans are unchanged in this test, but the way the pricing is structured seems to be a way to disguise the price hike. So what does the Ultra tier get you, what do the others lose and is this good news or bad? While that is one explanation, it can also be the case that Netflix uses A-B tests and selected different prices for the customer based on that.

How much a month are you willing to pay for Netflix?

Related news:

Hot News

isis-killer-beheading-video-story-top Eastern Canada Heat Wave Continues, Causing Several Deaths In Montreal
Jul 05, 2018 - 04:54
The city is in the midst of an "extreme heat event", Environment Canada said in its warning on Sunday. Never leave people or pets inside a parked vehicle.

isis-killer-beheading-video-story-top How do the World Cup quarter-finalists compare?
Jul 05, 2018 - 04:48
If the Three Lions had pipped Belgium to top spot in Group G they could have played the Samba Boys in the quarter-finals. England have beaten Colombia on penalties. "They have shown it so many times now".

isis-killer-beheading-video-story-top National Basketball Association free agency rumors: Lakers meeting with Clint Capela
Jul 05, 2018 - 04:24
Looking forward, Paul will continue to provide tenacious on-ball defense and playmaking starting at point guard for the Rockets. The Rockets had their best regular season in franchise history with Paul and NBA MVP James Harden leading the way.

isis-killer-beheading-video-story-top New Trump tariffs may force Moog to lay off workers
Jul 04, 2018 - 01:34
Trump initially granted Canada, EU members and other nations exemptions on the metal tariffs - 25% on steel and 10% on aluminum. Retaliation for his tariffs came swiftly. "We should seek free and fair trade, but this is just not the way to do it".

isis-killer-beheading-video-story-top Thai football team found alive in cave after nine days
Jul 04, 2018 - 01:32
Joining the British are other experts from around the world and teams from the U.S., Australia , China and elsewhere. Several fissures have been found and teams have explored some, although so far, none lead to the trapped boys.

isis-killer-beheading-video-story-top Julius Randle agrees to sign with the New Orleans Pelicans
Jul 04, 2018 - 01:15
Why? To free up the $12.5 million cap hold so they could chase other players and hand out slightly oversized one-year contracts . Unless Ball is traded away, he would most likely be demoted to a bench role with fellow youngsters Josh Hart and Moe Wagner.

isis-killer-beheading-video-story-top Gracious in defeat, Japan leave Russia World Cup with pride
Jul 04, 2018 - 01:00
I have more experience, definitely. "We are going to rest really well and going to really try to win that match". In Belgium vs Japan match, the former appears to be the clear favourite.

isis-killer-beheading-video-story-top Heroic puppy bitten by rattlesnake while protecting owner
Jul 03, 2018 - 02:06
Her puppy, Todd, jumped in front of her leg to ensure she wouldn't get bit. "But my hero of a puppy, Todd, saved me". Godwin sought medical treatment for Todd immediately, and she said the courageous pup is expected to fully recover.

isis-killer-beheading-video-story-top Capital Gazette Leaves Its Editorial Section Blank Day After Shooting
Jul 03, 2018 - 01:58
Ramos, is charged with five counts of first-degree murder in one of the deadliest attacks on journalists in USA history. The account went dormant from January 2016 until 2.37pm Thursday when a message appeared: "F-- you, leave me alone".

isis-killer-beheading-video-story-top Eng face 'moment of truth' against Colombia: Kane
Jul 03, 2018 - 01:53
Speaking at his pre-match press conference on Monday, Southgate said: "It is 10 years since we have won a knockout fixture". We have to know who is in charge, who needs to get out of the way, who can speak with clarity to the players.

isis-killer-beheading-video-story-top Ronaldo follows Messi out of World Cup as Uruguay beat Portugal
Jul 03, 2018 - 01:24
KAZAN, Russia (AP) - With Lionel Messi out of the tournament, the World Cup has a new star. Whoever scores more goals wins", Ronaldo said. "We don't have a lot of time for recovery".

isis-killer-beheading-video-story-top Tesla shares fall as analysts question sustainability of increased Model 3 production
Jul 03, 2018 - 00:48
To meet its June production goal, Tesla set up a massive tent outside its main factory that housed yet another assembly line. Tesla produced 53,339 cars in the second quarter, which made it the most productive in the company's history, it noted.

isis-killer-beheading-video-story-top Trump Claims ICE Is Only Reason People Feel Safe
Jul 03, 2018 - 00:48
It has no accountability. "I don't think ICE today is working as intended", she said, to Cuomo's apparent surprise. The announcement comes as Trump slammed the Democrats via Twitter for wanting to get rid of ICE.

isis-killer-beheading-video-story-top The Dallas Mavericks and DeAndre Jordan verbally agree to deal
Jul 01, 2018 - 14:08
But they failed to agree on a deal and they'll now hope to conclude terms with him in free agency, which begins on Sunday. Jordan has spent the first 10 years of his National Basketball Association career with the Clippers.

isis-killer-beheading-video-story-top LeBron James Rumors: Cavaliers Won't Have in-Person Meeting with Superstar
Jul 01, 2018 - 13:47
But the Cavaliers assembled a weak supporting cast around James last season and attempted to revamp the team the trade deadline. He averaged 14.1 points and 11 rebounds in 71 games, all starts, and shot a career-best 59 percent from the field.