Amazon’s Prime Day Gets Off To Less Than ‘Epic’ Start

Save on the Bissel Pet Hair vacuum and multiple Instant Pots at Target

After investing a reported $3.1 million this year into building awareness through television ads for Prime Day, Amazon is estimated to reach $3.4 billion in sales, surpassing last year's mark of $2.4 billion.

This year, when shoppers visited Amazon's website, many were greeted with error messages saying "Sorry something went wrong on our end", and featured photographs of the "dogs of Amazon".

If you couldn't find the Instant Pot, kitchen appliance, or vacuum that you wanted on sale at Amazon, there's a good chance you'll be able to find it at Target. This wasn't among them, though, so it's not like Amazon has leaked everything before the start of Prime Day festivities.

Prime Day is expected to be one of the biggest sales days of the year for Amazon. However, since this is an Amazon Prime Day deal, you'll actually get nine months' worth of membership for that price. Pre-load up your cart You can begin prepping for Prime Day by placing items you want in your cart.

For the first time, Prime members in India will also have access to hundreds of top worldwide Prime Day deals from across 17 countries. As Telsey Advisory Group's Joseph Feldman notes, the general boost in online traffic "should spill over to some competitors and boost sales on Prime Day", although he admits that "profitability may prove challenging, despite a well-planned counter-promotion".

Image ninja
Image ninja

What about non-Amazon devices?

BLUSHING after technical glitches took the sheen off the first hours of its annual Prime Day sale. Having just gone live at 3 PM ET (12 PM PT), this year's Prime Day celebration will last around 36 hours, so there's plenty of time to bask in the piping hot glow of deals and other awesome things to spend all your latest paycheck on.

In Germany, six sites were hit by a strike on Tuesday with the work stoppage due to continue on Wednesday at the Leipzig depot. According to One Click Retail, which measures ecommerce data, Amazon sold about $1 million worth of products a minute during peak time past year.

Amazon's invented July shopping holiday, Prime Day, got off to a less than epic start.

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