Harley-Davidson announces Royal Enfield rival

Harley Davidson Pan America Announce

The Harley-Davidson Streetfighter, which will be one of the three new models launched in 2020 by the American motorcycle manufacturer, has been designed by Harley-Davidson's Senior Designer Chetaan Shedjale.

In a slideshow released by the company, it describes how moving into EV technology will keep them competitive as they reposition the brand to embrace the opportunities presented by a market gradually making the shift to zero emissions vehicles.

Laying out a plan it calls "More Roads to Harley-Davidson", the company expects to spend $675 million United States to $825 million U.S. over the next four years, looks to chop costs and generate more than $1 billion USA of incremental annual revenue in 2022. Besides, Harley will also roll out at least five new custom models and nine new streetfighters including a 975 cc model by the end of this decade.

The company says that its new models are a survival strategy. Livewire will be supplemented by small and lighter electric motorcycles in the years leading up to 2022.

This new product and broader distribution are meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.

"I would be more inclined to buy it than I would a traditional motorcycle", said Kay, 25, adding that she rode a moped in high school and college and thinks the smaller, electric models would be easier to navigate in the city.

The announcement by Harley comes after three consecutive years of declining sales in India.

So, all in all, a big day for Harley-Davidson. There's also an e-bike and scooter concept, both of which reference Harley-Davidson's sensible commuter options (many of them rebadged Euro machines) which were common enough until the Japanese took over the market in force in the late '60s and early '70s, with cheaper, more reliable options. Levatich has emphasised that Harley will produce lightweight urban bikes specifically for young consumers living in "dense urban spaces".

Harley-Davidson also said it is developing "more accessible" offerings in the 250cc to 500cc range for the Asian market. Who is the surprise partner of Harley-Davidson born from domestic stable and what impact will it make on the motorcycling landscape of India? This puts it the US-based company, famed for its cruiser-style of motorcycles, in direct competition with Eicher Motors-owned Royal Enfield-the market leader in the 200-500cc motorcycle segment in India.

Related news:

Hot News

isis-killer-beheading-video-story-top Suspects Steal Shark From Aquarium By Disguising It As Baby
Jul 31, 2018 - 17:29
Helen is reportedly doing just fine but the men involved will face at least theft counts and possibly federal charges as well. They then ducked into a filter room and emptied out a bleach bucket, into which they deposited the shark, the aquarium said.

isis-killer-beheading-video-story-top USA states make last-minute legal bid to halt 3-D online guns
Jul 31, 2018 - 16:31
That same day Wilson and the Second Amendment Foundation filed a preemptive suit against New Jersey Attorney General Gurbir S. The State Department reversed course in late June, agreeing to allow Wilson to resume posting the blueprints.

isis-killer-beheading-video-story-top Yankees Land JA Happ, Likely Not Finished on Trade Market
Jul 31, 2018 - 04:47
Happ signed a three-year contract with the Blue Jays on November 30, 2015, and will be a free agent at the end of the 2018 season. He dealt with a freak injury earlier in the season and lost his third base job to rookie Miguel Andujar , who has been fantastic.

isis-killer-beheading-video-story-top Newcastle Agree On A Decent Fee For Unwanted Striker
Jul 30, 2018 - 20:28
The Japanese global is set to arrive in England as he undergoes a medical ahead of a proposed move to St James' Park this summer. Newcastle have agreed a deal with Mainz to sign Japan forward Yoshinori Muto and have tied up personal terms.

isis-killer-beheading-video-story-top Legal implications of secret tape on Trump or Cohen unclear
Jul 30, 2018 - 19:14
This comes as ABC News has learned that Cohen claims that President Trump knew about the infamous Trump Tower meeting in advance. But Veselnitskaya said in April that she had been " actively communicating " with the Russian prosecutor general since 2013.

isis-killer-beheading-video-story-top MH370 investigators 'unable to confirm' cause of disappearance
Jul 30, 2018 - 18:25
Mr Loke vowed earlier this month that "every word recorded by the investigation team will be tabled in this report". Malaysia's government has said it is open to resume searching if credible evidence of the plane's location emerges.

isis-killer-beheading-video-story-top Redding Toll Updated: Five People Dead, 500 Homes Lost
Jul 30, 2018 - 14:28
A total of 3,410 personnel are working to contain the fire, along with 328 fire engines, 17 helicopters and 62 bulldozers. As of Saturday morning, these fires have burned almost 160,000 acres (64,700 hectares) and destroyed over 500 structures.

isis-killer-beheading-video-story-top Thibaut Courtois talks with Real Madrid halted as Chelsea seek replacement
Jul 30, 2018 - 13:47
Everton are reportedly putting plans in place to tie Jordan Pickford down amid talk that he is attracting interest from elsewhere. But according to Italian outlet Corriere della Sera, Chelsea are now focusing most of their energy on a different Juventus star.

isis-killer-beheading-video-story-top Liverpool thrash Manchester United in International Champions Cup
Jul 30, 2018 - 05:46
Manchester United did have Alexis Sanchez in the lineup, but this version of the team still looked overmatched against Liverpool. We still played simple and quick, kept them moving.

isis-killer-beheading-video-story-top People flee Mati by boat to escape deadly Greek wildfires
Jul 28, 2018 - 21:39
Showers near Athens Monday missed both fires, but heavy rain is in the forecast for Wednesday. "I grabbed a beach towel". Twins Sofia (left) and Vasiliki (right) are among the missing in one of Greece's deadliest fires in decades.

isis-killer-beheading-video-story-top Facebook market value plunges $119 billion
Jul 28, 2018 - 19:49
The revenue guidance from the company was "unprecedented", said Gene Munster, an analyst at Loup Ventures, in a note to investors. The company may have halted more ad purchases than expected as it applied a broad definition of what's considered "political".

isis-killer-beheading-video-story-top Kawhi Leonard passes Raptors physical, completing trade with Spurs, report says
Jul 27, 2018 - 19:55
A few others have reportedly stated they will not be in attendance, including LeBron James and Stephen Curry. Green and his Spurs teammate Kawhi Leonard have a fresh start together with the Raptors.

isis-killer-beheading-video-story-top Teenager Emile Rowe dazzles in Arsenal loss
Jul 27, 2018 - 19:34
Arsenal fell a goal down to Luciano Vietto's header in the first-half before then recovering through Smith Rowe's curling strike. The Gunners returned from the break looking like a new team and grabbed an equaliser through youngster Emile Smith Rowe .

isis-killer-beheading-video-story-top German GP: Sebastian Vettel's crash one of his 'darkest moments'
Jul 26, 2018 - 16:16
His mishap opened the door wide open for Hamilton , who is 17 points clear of Vettel after trailing by eight beforehand. Nico Hulkenberg in the Renault finished fifth ahead of Romain Grosjean's Haas.

isis-killer-beheading-video-story-top Maddow doesn’t relent on White House transcript
Jul 26, 2018 - 16:14
The White House video, she alleged, cut out a key question from Reuters' Jeff Mason , who asked whether Putin wanted Mr. On Ukraine, Pompeo said the differences were sharp.