Liberty University could leave Nike after Colin Kaepernick ads, Falwell Jr. says

President Trump on Wednesday criticized Nike for its new advertising campaign featuring Kaepernick the NFL quarterback who sparked controversy by kneeling in protest during the national anthem. The original Nike ad is seen in the image above

Nike's selection of Colin Kaepernick as one of the new faces of the company has certainly brought media attention and controversy, but it's also having a noticeable effect on the bottom line.

But Woods, though he has been a Nike-sponsored athlete since turning professional in 1996, does not appear in the advert.

"It's a lovely spot", he said after the second round of the BMW Championship on Friday, via ESPN. "I think Nike's on the right side of history with this move", he told ESPN. "Some pretty powerful people in the spot".

On Thursday night, Colin Kaepernick had the pleasure of watching his inspiring Nike commercial air on primetime TV from the company's OR headquarters during the National Football League season kickoff. And yes that means that lines are being drawn and it's largely because the former NFL quarterback was the first to take a knee during the National Anthem, an action he took to protest police brutality and racial injustice. That percentage was down to 10 percent among millennials and 6 amongst Generation Z. Conversely, a staggering 56 percent of those surveyed said they were more likely to purchase from Nike after seeing the commercial.

Nike stock fell more than 3% when it announced the endorsement deal with Kaepernick.

"When corporate does things that are outside of golf and outside of my realm, that's what they do", Woods said.

"If Nike is ashamed of America, we are ashamed of them", Davis said. "They came out with a campaign that they feel is who they are".

A small private college in Missouri said earlier this week it will end its use of uniforms containing the Nike logo over due to the athletic brand's decision.

President Trump, a critic of protests during the anthem, tweeted Friday, "What was Nike thinking?"

Stills began kneeling during the anthem in 2016 and has been vocal discussing racial inequality and other issues.

Brooks Koepka, the PGA Championship victor and two-time U.S. Open champ, said the biggest victor might be the publicity sparked for Nike.

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